This session will focus on developing and implementing an effective brand to attract passive job seekers in a highly competitive environment.

Toyota is recognized as a global leader in manufacturing processes. In this environment, continuous improvement is a cornerstone of the company's culture. Finding talent that embraces the company's values is a challenge with increased competition in the technical fields. Toyota has implemented cutting-edge strategies to attract top talent in the passive market. In this session, we will outline some of the strategies and tactics recently implemented to reach the passive job seeker.